Courtesy of the governor's office: "The award-winning Pure Michigan tourism campaign has received another accolade, this one from Forbes, naming it among the 10 all-time best travel campaigns. ... Forbes ranked the Pure Michigan campaign sixth best, saying, 'this campaign sells with its simple and universal message: that sometimes we all need to get away from life’s stresses and relax a bit.' Clearly, the three judges agreed. Ranking the campaigns were Peter Greenberg, travel journalist; Rudy Maxa, contributing editor with National Geographic Traveler magazine; and Tom Parsons, publisher of BestFares.com."
Congrats all around. And on the the most important point for state government: "For each dollar Michigan spent on out-of-state advertising from 2004 through 2008, new visits to Michigan stimulated by that advertising created more than $40 of spending at Michigan businesses and generated $2.86 in new state tax collections."


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