You may have seen the billboards around town that ask, “Fluent in Klingon?” and urge you to try REACHEMOL.
Look up REACHEMOL on the Internet and you’ll learn it is the only prescription medicine clinically proven to treat Deficient Popularity Disorder (DPD).
The “Klingon” reference comes, of course, from those decidedly unpopular villains in Star Trek. But they can forget about REACHEMOL. It’s a hoax — an advertisement for advertising. Somehow, the billboards are supposed to prove that billboards are effective.
And maybe the fact that I’m blogging about them proves the point.
They fooled reader Liz Harrow, who wrote: “This billboard really bugs me. It’s telling people that being different is a disease they should medicate. I can imagine parents wondering if they should ‘fix’ their geeky children with this tranquilizer.”
